Frank de Wind, development of embroidery & laser techniques, programs and operates at the embroidery machine. "Machines are very beautiful devices, but they don't make anything by themselves. You really have to program it completely. I have also seen hand embroidery, that is just art. That is very time consuming. But you can't really compare that to machine embroidery. The machine must be precisely adjusted to the design. And if you embroider by hand, the sky is the limit."
Miques Menheere also writes about 'The Battle against the machine' in her blog artyembroidery.com.